We have already discussed the new normal and its consequences and short and long term successes. What I propose is a set of challenges designed to assess just how ready your organisation is to deal with what ever the future holds.
Firstly let’s consider management
1 Do you managers undestand the potential implications of the new normal?
By this I mean do they have a good understanding of the main drivers in the water market, do they really understand what are the critical objectives for customers and are they clear about how value can be added and how the service/ product offering can be clearly differentiated from the competition?
2 Have your managers identified the critical success factors to adapt to the changing market and economics?
This means having a highly capable and flexible team, having everyone focussed on how they can help customers achieve their goals as well as being strongly focussed on cost effectiveness and constantly striving to improve.
The key is smart management. This means:
- Really knowing your customers and their requirements
- Being able to identfy where value can be added and having the flexibility to develop the products required
- Being clear on who the customer’s key decision makers are and building excellent relationships
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