Run for water

Its all too easy to take for granted having safe water to drink in our homes and offices but around 1 billion people or one-eight of the population have no access to clean, safe drinking water. Dow Water and Process Solutions have teamed up with Live Earth (backed by Al Gore) and Global Water Challenge to launch the Dow Live Earth Run for Water to raise awareness about and help combat the global water crisis.

Dow's decision to support the "Run for Water' comes on the back of bullish statements from Ian Barbour General Manager Dow Water and Process Solutions. Their strategic intent is to continue to grow their $1 billion business by 12-15% a year primarily through organic growth.

Dow see considerable scope to reduce costs with the drive to achieve a 35% reduction in the cost of water reuse and desalination by 2015 through component technology advances. This implies a significant investment in R & D and a continuation down the cost curve for technologies like membranes.

   

The global event takes place on Sunday April 2010. It includes six kilometre races and walks, plus concerts, in cities around the world (including London of course) to draw attention to the water crisis, promote water conservation and raise money for freshwater projects. Why six kilometres? Because that’s the distance on average people must walk to get water in areas where its not readily available. This bold initiative should be applauded. 

Image courtesy the Dow Live Earth Run for Water